A writer needs pen and paper to write, a painter needs a canvass and brush to paint and similarly a graphic designer needs some tools to create his designs. A part of his toolbox consists of graphic files. Nowadays hardly any designer designs his work from scratch. They have
Logos are an important advertising element that helps in creating a brand identity. Though the design of the logo is primarily dictated by the personal choice of the proprietors, the kind of company it is as well as the current trend, but there are certain common characteristics that must
TSB merged with Lloyds Bank in 1995 to form Lloyds TSB, but today sees a return to the TSB branding across more than 600 UK high street branches. Approximately five million people will have their accounts transferred to the brand. The BBC asked me to comment on the new
“We spent the majority of Saturday and Sunday designing the logo from start to finish.”— MARISSA MAYER, CEO Design for design’s sake? It doesn’t half generate some media attention. Yahoo rolls out its new logo, on CNN (I got a quick mention, too)Yahoo reveals its new logo, on The
Colorado State has unveiled a new logo. Here’s a look behind-the-scenes. “Through a unique collaboration, two of Colorado’s most notable brand strategy firms — Egg Strategy and Sterling Rice Group — worked together to build the foundation that ultimately supports the new brand identity. An extensive exploratory of themes
A Logo for London by David Lawrence and published by Laurence King in October 2013 celebrates one of the most recognisable and iconic symbols in transport history. Beautifully illustrated with vintage posters, photographs, and other graphic material from the London Transport Museum archives, the book features previously unpublished inventive
Bill Gardner and Cathy Fishel-Lane of LogoLounge have just released a new book, Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos. “In Logo Creed, identity design authority Bill Gardner, founder of LogoLounge.com, the LogoLounge book series, and the annual Logo Trends report, generously shares intricate details
It’s been a big day for Apple. While some predicted that after the death of Steve Jobs, the days of earth-shattering announcements and big-news launches were over, it seems that Cupertino has pulled it out of the bag again. Here are the main points from another milestone day in Apple’s
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“Many websites are stuck in a pre-social and pre-mobile past” says Isobel Pearce “A website can be a powerful tool for a business as the first port of call for its customers,” says marekting director for The Inviqa Group Isobel Pearce. “However, many websites are stuck in a pre-social and
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