Using artificial intelligence, Looka is an online design tool that can help you create anything from a logo to a full branding suite.
It’s designed to use keywords and a little machine-learning magic to help jumpstart your creative process when you are ready to launch a business or brand now, but don’t have the materials to get started.
Here, we’ll look at Looka and the set of tools that make it a pretty robust platform for quick brand building.
What is Looka?
Looka is a branding tool that uses artificial intelligence to turn your visual preferences into brand materials. You’ll find design inspiration for everything from a business name – if you don’t already have one – to a logo and plenty of design templates.
Use it to create a customized set of marketing assets that you can use on your website, business cards, and more.
Here’s how it works:
- Enter your company name or keywords, colors, and symbols that appeal to you in the design picker.
- Browse the logo elements that have been generated just for you. The more you scroll, the more options that populate.
- Pick a design and perfect it with included design variations and the ability to move elements or change colors, spacing, or sizing.
- Preview the design on mockups to see what it will look like in real life.
- Download your files and start creating. You’ll get all of the file types you need for a full design suite, including vector files and high-resolution PNGs.
Once you have a logo design, Looka includes a brand kit with more than 300 template options that you can use to create even more of a visual presence for your business.
Looka Logo Maker
You can pick colors, fonts, and layout options that appeal to you from a starter logo design
The Looka Logo Maker helps you create a design that matches your visual preferences. The online tool is easy to use and you’ll get a usable logo design in less than 5 minutes.
What’s more, is the interface is sleek and fun to use. You can tweak and make adjustments to your logo design and see them in real-time. You can pick colors, fonts, and layout options that appeal to you from a starter logo design that you create with a little help from Looka’s artificial intelligence.
Get everything you need for your brand with the Looka Logo Maker including:
- High resolution logo files
- Color variations with full color, single color, and transparent backgrounds
- Brand information style sheet
- Business card design options
- Social media templates
- Royalty-free designs
- Post purchase revision options
- Lifetime support for help with your logo files
Looka Brand Kit
Once you have a logo concept ready, use the Looka Brand Kit to bring your design to life.
Looka’s collection includes more than 300 branded templates that you can use with your logo and photos. All the tools are in one place and are easy to use and edit.
The Brand Kit works by pulling your selected logo and brand guide in so you don’t have to create designs from scratch.
It’s a full marketing toolkit that runs from a dashboard with your Looka subscription.
Materials include social profiles and posts, business cards, email signature files, brand guidelines and letterhead, invoice templates, ad and poster designs, posters and presentations, banners, brochures, and even websites.
The Brand Kit works by pulling your selected logo and brand guide in so you don’t have to create designs from scratch. All of the design components are started for you and then you can make customized adjustments.
The Brand Kit editor allows you to change photos, text, colors, backgrounds, and other elements for a completely custom feel. The tool saves your work as you go, too.
Plus, you can add your own photos or use the included library of stock images.
Finally, the Brand Kit creates design elements in as little as 10 seconds per category. You can sit down with your brand elements and create everything from social media posts to presentations in a flash.
Looka Business Name Generator
If you are just getting started and haven’t even created a business name yet, Looka can help you there too. The Business Name Generator uses the same AI tools to help you develop a business name that matches your company and personality.
The generator has more of a human touch and even checks for the availability of domain names and social media handles as it creates options for you.
Use it to brainstorm ideas, see if the name you want is available, and then use it with the logo maker to visualize your business name idea.
Here’s how the Looka Business Name Generator is different: It doesn’t just append words or phrases to the keywords you enter. (No one wants a generic-sounding brand name.)
The generator has more of a human touch and even checks for the availability of domain names and social media handles as it creates options for you.
To narrow the type of name choices you get, there are four categories of algorithms to work with when making your choices:
- Traditional names that are tied to your industry
- Invented names from made up words or phrases
- Compound names that are descriptive and modern
- Multi-word names that include two words with an “and” or “&.”
Pricing
Looka is free to try. You can input as many ideas and play with the design options as much as you need at no cost to you.
Once you find a design and want to snag your logo or other materials, Looka offers a few different pricing options.
These include:
- A one-time $20 fee for a low-res logo
- A one-time $65 fee for a high-res logo with full ownership
- $96 / year for their “Brand Kit Subscription” which includes everything you need to start your business
- $192 / year for a “Brand Kit Web Subscription”, which includes all of the above, plus an AI generated website
Conclusion
With a free model for the logo maker to get started, Looka is definitely worth a try.
Use it to find and create a little design inspiration or jumpstart brand projects. It’s especially useful for small business owners with a little design finesse that needs just a few materials to get started with their business promotion.
